RTO Loss Calculator for Ecommerce

An RTO calculator estimates the cost of Return to Origin (failed delivery) orders — including forward and reverse shipping, packaging, advertising waste, operations, and inventory recovery. The Web6 tool runs in your browser.

RTO rate = RTO orders ÷ shipped orders × 100. You can enter either a rate or an actual RTO count; the calculator keeps them synchronized.

Total RTO loss sums forward freight, reverse freight, reattempts, packaging, marketing, COD handling, ops, restocking, and unrecovered inventory, minus any retained customer-paid credits you enter.

Include costs already spent when delivery fails: outbound and return shipping, packaging, allocated ads, confirmation/ops, and product value that cannot be recovered.

Yes. Forward shipping is typically already spent on RTO orders and is included in the loss model.

Yes. Reverse shipping to return the parcel to your warehouse is included per RTO order.

Yes if you allocate acquisition spend per order. Failed deliveries still consume that spend, so the model attributes ad cost to RTO orders.

Yes. Packaging is usually spent when the order ships, so RTO still consumes it.

Divide total RTO loss by RTO order count. The result summary also shows loss per shipped order.

In this tool it is the approximate RTO percentage where modeled loss exceeds your target maximum loss as a percentage of gross order value.

The share of product cost you expect to recover when RTO stock returns and can be resold, after damage and depreciation assumptions.

Damaged-return percentage increases inventory write-off even when a parcel physically returns.

RTO is a failed delivery before acceptance. A customer return happens after successful delivery. This calculator focuses on RTO; use the COD Profit Calculator for full delivered-order returns.

They can reduce high-risk COD volume, but may also reduce conversion. The pincode scenario estimates both sides; it does not know which pincodes are risky.

Often prepaid has a lower failed-delivery rate, but discounts and gateway fees apply. Use the prepaid impact section with your own assumptions.

Confirmation can cut fake or unsure orders before shipping. Enter your own expected RTO reduction and confirmation cost — no fixed rate is claimed.

A fee may change customer behavior and offset some costs. Fee revenue is modeled only if you enter customer-paid COD fee credits; conversion impact is not automatic.

Inputs stay in your browser. Drafts use sessionStorage. Scenarios use localStorage only when you save. Nothing is sent to Web6 servers for calculation storage.

Yes. Save, rename, duplicate, export, delete, and compare up to 20 scenarios locally.

Yes. Export PDF, CSV, JSON, copy a summary, or print. PDFs are generated in the browser.

Yes. Enter averages from your Shopify and courier reports. Version 1 does not connect to Shopify Admin.

Yes. The formulas are platform-agnostic.

Yes if you enter marketplace shipping and recovery assumptions. Presets are examples only.

No. Results are estimates from your inputs — not financial, accounting, legal, tax, or logistics advice.

Accuracy depends on your inputs. Decimal arithmetic is used for money math, but real loss varies with contracts, recovery, and ops.

Yes. Monthly and annualized figures scale from your reporting period. Annualized values are scenario estimates, not guarantees.

Yes. Sensitivity tables and reduction scenarios show savings from lower RTO, better recovery, prepaid mix, and confirmation.

Yes as a scenario model with your high-risk share, rates, and conversion-loss assumptions. Link to COD Risk Guard for checkout rules.

Yes via sensitivity rows, what-if scenarios, and saved scenario comparison.

Web6 publishes COD Risk Guard for COD rules, CartPulse for live cart visibility, WhatsApp tools for follow-up, and Shopify development services. This calculator does not auto-connect those products.